User:Dan kozuch
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[edit] GROUP DYNAMICS
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[edit] COM375 Minor Assignments
[edit] Extra Credit 1
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[edit] COM375 Major Assignments
[edit] Argument Summary
The details of this assignment are here
[edit] Evaluating Arguments
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[edit] Writing as Politics and Communication
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[edit] Library Research in Communication
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[edit] Final Paper
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How Digital Music Will Save the Underground
[edit] Sources for Research Paper
[[1]]
"Towers of Power." The article reports on the success experienced by independent music retailers that have moved into spaces formerly occupied by Tower Records. Music retail professionals Steve Duncan, Dilyn Radakovitz and Mike Batt are quoted discussing the benefits their stores have experienced, such as increased site traffic and room for in-store performances.
[[2]]
"Indies Warming To Releases During The Holiday Season." The article focuses on a change in marketing strategy by independent music recording companies. These firms traditionally refrained from releasing recordings in the holiday shopping season due to the competition from larger labels. The success of "Wincing the Night Away," by the Shins, released by Sub Pop, in December, 2006 has spurred many firms to schedule releases for December, 2007. Sub Pop will release an album by the musicians of the HBO series "Flight of the Colchords" that month.
[[3]]
"Air Traffic Control." The author asserts that radio stations should begin to embrace independent music content. According to the author the independent music market has been growing, and independent record labels have become more influential since they came together under the American Association of Independent Music (AAIM). The article explains that the AAIM brokered an independent-friendly agreement with corporate broadcast bodies, which guaranteed more radio air-play of independent artists.
[[4]]
"Independent Thought." The author discusses his belief that innovative digital music strategies can result in market share growth for independent music. According to the author independent record labels, like Sub Pop, Merge, and Matador, all have a digital market share that is more than double that of its physical. It is suggested by the author that because independent labels embraced business models that supported the digital market they are reaping the rewards from it.
[[5]]
"Indies on Sale." The article reports that Fontana, the independent music division of Universal Music Group Distribution, is launching a branded marketing initiative with a number of its third-party labels in the hopes of increasing catalog sales. The midline campaign, titled "Indie Music, Killer Price," will offer retailers a 25%-3O% discount on a select number of catalog titles, each affixed with a sticker highlighting the program.
[[6]]
"From Promo to Payday." The article explains how independent music labels, who have long allowed websites to stream their music video content for free in exchange for the exposure, are rethinking their marketing strategies. The article states that major label record companies get revenue from portals, social networks and viral video hubs for their digital content, and independent labels want to work out a similar deal.
[[7]]
"Catalog Scratch Fever." The article discusses how Amazon.com has launched a special sale program titled "Go Indie", which involves the online retailer selling 150 independent music titles for $9.99. According to the article the program is designed to capitalize on music retailer Tower going out of business, and to attract consumers looking to find new places to purchase music. Several independent record labels are featured in the program, including Epitaph, Matador, Rykodisc, Touch & Go, and Alligator.
[[8]]
"Indies Say They Like the Sound of iTunes." Reports on the plan of the iTunes Music Store of Apple to add independent music labels to its product selections in the U.S. Highlights of the iTunes meeting; Digital distribution of independent label contents; Response of meeting participants to the iTunes business concept.
[[9]]
"Media Matters." For the first time in the history of modern music as the indies' trade group proudly noted, the independent record labels captured the largest share of the U.S. market, ahead of all of the Big Six music corporations. Although industry leader Time Warner Inc. won back the top spot the very next week, the indies have held on to a close second all year. Indies have traditionally introduced the next new sound; they can provide an opening-at least a potential opening, for artists who might not fit into the corporate music world, New indie labels are being created all the time, and many of them are doing interesting work; but it's still the case, all too often, that fledgling labels soon fold. This indie-and-in strategy helps one act at a time. A true boom in independent music would involve acts making and selling their music to a broad audience, not just in mom-and-pop stores to the-hard fans-without relying on one of the Big Six.
[[10]]
"Indie Retail Survives on Fix Mix." Offers a look at the efforts of independent retail music stores across the U.S. to improve business operation. Issues surrounding independent retailers concerning product pricing; Relationship between independent music stores and record labels; Sales of DVD and videogames in music stores.
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