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Class:CMPSCI 383 - Fall 2006/Facebook Experiment
From UMassWiki
The phrase "six degrees of separation" represents the idea that anyone in the world can be connected to anyone else through a chain of acquaintances with no more than five people in between. The idea first gained light in a 1929 short story called Chains by Hungarian writer Karinthy Frigyes.
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It's a Small World
More generally, this idea is part of the so-called small world phenomenon. In the 1950s, two researchers set out to prove the theory mathematically but did not meet with quick results. In 1967, noted social psychologist Stanley Milgram carried out a series of experiments to test the problem using real-world social networks.
Milgram randomly selected people to send postcards to a particular target. The senders knew the recipient's name, occupation, and general location. They were instructed to send the card to a person they knew on a first-name basis who they thought was most likely, out of all their friends, to know the target personally. That person would do the same, and so on, until the postcard reached the target.
Although the participants expected the chain to include many intermediaries, almost all were less than six steps.
Artificial Intelligence
Milgram's experiment is an example of local search, a topic covered in introductory sessions of CMPSCI 383 as well as, undoubtedly, any undergraduate course in artificial intelligence.
A local search starts out at a given point in the network — the first person — and moves along to each successor in the path. At any given point in the path, the only parts of the network being searched are those adjacent to the current point. In our example, each person — each point on the path — performs a "local search" on all of their acquaintance and then passes the letter on to the best candidate friend, who then performs another local search, and so on.
Local search is surprisingly effective.
Our Experiment
User:GMorehou is attempting to conduct this experiment on Facebook as an extracurricular activity for CMPSCI 383.
The Medium
Although this experiment has been conducted before by e-mail, Facebook appears to be an interesting and fairly good medium for our attempt. Generally the majority of friend relationships on Facebook are based upon two people having met face to face at least once. Facebook intuitively feels like a great medium on which to coduct this experiment, and it also seems as though college students may be more likely to participate in such a trial.
Due to the digital, searchable nature of the medium, certain challenges are presented. If the full name and target network of the recipient were given, people could simply run a search and forward the letter directly. Therefore, the destination address will necessarily have to be even fuzzier than the ones given in Stanley Milgram's experiment!
The destination address will contain several clues, none of which alone or together are enough to pinpoint the recipient to a particular local Facebook network.
The Letter
Creation of unique letters
The text of the letter is standard. New copies of the letter with unique IDs will be created by users visiting a web application tied into the Facebook API. This web application will only allow one letter per verified Facebook user and will keep track of generated letter IDs in order to prevent mass injection of unique, registered letters into the network.
The web application will keep track of the following information for each letter generated:
- issue date
- first name of requester
- last initial of requester (optional)
- occupation of requester (optional)
- Facebook network of requester
- Facebook ID of requester (not publicly disclosed)
Persons uncomfortable with this information being stored by the application and publicly disclosed (with the exception of the Facebook ID) should not participate.
Text of the letter
Below is the standardized text of the letter. A unique ID and list of forwarders is included as an example.
Today, members of Dave Jensen's Artificial Intelligence class at the University of Massachusetts are attempting to recreate the experiment on Facebook.
If you've received this letter on Facebook, someone has chosen you to be a link in the chain to our target! Please take a moment to read the instructions and forward the letter to one person.
You can read all about this experiment at http://www.umasswiki.com/wiki/Class:CS383FBE
Instructions:
Your goal is to get the letter one step closer to its destination by forwarding it to ONE person on your Facebook friends list. You should forward it to the person you think is most likely to move the letter closer to the recipient. If you know the recipient, please forward the letter directly to him or her.
We're trying to keep track of the length of the path each letter takes, so before you forward it, please add your first name and last initial, your Facebook network or school, and your occupation (optional) to the BOTTOM of the list below.
After adding your name, please copy and paste this entire letter (including the tracking code) into a private message to ONE person on your Facebook friends list. It's important that you forward the letter to only one person, and it's important that you send it in a private message.
If you don't feel comfortable participating for any reason, please delete this letter.
Destination and Tracking:
The recipient of this letter is an academic technology worker at a major university in the state of Ohio whose first name begins with the letter C.
LETTER TRACKING ID: [[838754]]
Path:
1. Bob S - UMass - OIT Help Desk 2. John B - NYU - Student
3. Jane D - UPenn - Waitress
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